THE BRAND
SELF-AWARE
INDEPENDENT
EPICUREAN
The brand BALDESSARINI moves in a lifestyle of independence and freedom. The brand itself sets the rules and limits by which it plays. Characteristic is the brand's loyalty –to itself and to the customer. The brand offers a sense of security in what it is doing. BALDESSARINI is always aware of its effect and uses it to share its joy in life. It is true to itself and therefore shines with enormous authenticity.
The brand's attitude towards life comes from Hollywood, Los Angeles, California. We go back to 1969. Hollywood is revived. The golden era of Hollywood began with films like “Easy Rider”and “Bonnieand Clyde”. It's the time when the sound of Los Bravos “Bring a Little Lovin’”or “TreatHer Right”by Roy Head echoes from the speakers of the Cadillac Coupe Deville. The brand is filled with joie de vivre, the desire to live the moment and the urge for freedom. In order to live out precisely these longings, the brand is always drawn to the metropolises and the coasts of Europe with the zeitgeist for the beautiful reflected in art, architecture, music, food and drinks: the self-confidence from California and the love for Europe unite.
The brand BALDESSARINI offers its ageless and free-spirited customer a unique product with high self-awareness of design, zeitgeist and value for money. The joie de vivre is reflected in the workmanship, the attention to detail and the penchant for uniqueness. As an uncompromising matter of course, the brand sees daily sustainable action, because it is one of their most important duties to the environment, the customers and us. High-quality fabrics with type-appropriate, competent fits inspired by the 70s Hollywood distinguishes the brand and are authentic with a certain self-irony and a wink.
It's time not to take yourself too seriously.
#wearebaldessarini
